Four digits – a significant number which has fascinated fragrance enthusiasts around the world: 4711! Explore the story of this unrivalled brand here and gain unique insights into its impressive history. Discover vintage adverts and posters and witness the emergence of an icon in the world of fragrance – immerse yourself in the exciting world of 4711!

The birth of an icon

A vitalizing health potion develops into an Eau de Cologne and goes global... That is how it all began at 4711, which boasts one of the oldest product histories in the world. But why did businessman Wilhelm Mülhens turn his medical formula into a fragrance almost overnight? How did the iconic number 4711 come about – and what lies behind the secret recipe of the “aqua mirabilis”? Discover the rich history of 4711.

4711 – a brand becomes an icon

A brand with values: The heart of 4711

4711 journey through time

Historical adverts

4711 journey through time

Historical adverts

4711 journey through time

Historical adverts

4711 journey through time

Historical adverts

4711 journey through time

Historical adverts

4711 journey through time

Historical adverts

4711 journey through time

Historical adverts

4711 journey through time

Historical adverts

4711 journey through time

Historical adverts

  • Party with 4711
    Party with 4711
    1959
  • Beautiful flowers
    Beautiful flowers
    1961
  • Funkenmariechen
    Funkenmariechen
    1965
  • Mother’s Day
    Mother’s Day
    1965
  • Riders in the Glockengasse
    Riders in the Glockengasse
    1967
  • Amsterdam
    Amsterdam
    1967
  • There are moments
    There are moments
    1969
  • Young people
    Young people
    1973
  • Holiday greetings
    Holiday greetings
    1975
Experience 4711 at our flagship store

House of 4711

Experience 4711 at our flagship store