Four digits – a significant number which has fascinated fragrance enthusiasts around the world: 4711! Explore the story of this unrivalled brand here and gain unique insights into its impressive history. Discover vintage adverts and posters and witness the emergence of an icon in the world of fragrance – immerse yourself in the exciting world of 4711!
A vitalizing health potion develops into an Eau de Cologne and goes global... That is how it all began at 4711, which boasts one of the oldest product histories in the world. But why did businessman Wilhelm Mülhens turn his medical formula into a fragrance almost overnight? How did the iconic number 4711 come about – and what lies behind the secret recipe of the “aqua mirabilis”? Discover the rich history of 4711.