Avatar, Braveheart and Titanic – three movies that almost everyone knows. All three were awarded multiple Oscars in the Los Angeles-based awards ceremony. The Duftstar Award is the perfume-industry equivalent of the hallowed Oscar. In recent years, 4711 has brought home this sparkling accolade twice. In 2019, we won with the lively 4711 Remix Cologne, and in 2020, with the modern Cologne fragrance 4711 Original Eau de Cologne Floral Collection Rose.
A Duftstar Award doesn't simply fall from the sky; the winner is expertly selected. Since 1973, the Duftstar has been the most prestigious award in the industry. A 250-member expert jury from the Fragrance Foundation, with representatives from the fragrance industry, retail, advertising and the media, selects the outstanding creation of the year from the numerous submissions. But the public has a say too, voting for the best fragrances in various categories to select the winner of the Public Award.
And the Duftstar goes to… 4711 Remix Cologne!
In 2019, a violet-coloured carpet weaved its way down the stairs and through the city where the Königsallee was transformed into a fragrance experience for everyone and famous guests from the worlds of politics, business, media and culture gathered in Düsseldorf to celebrate the Duftstars, an annual competition culminating in a glamorous gala. On this evening, the fruity and sparkling 4711 Remix Cologne captivated the jury in the “Women's Lifestyle” category. This cologne is truly loud, fresh and, above all, unexpectedly different. The young lifestyle concept with the fresh orange fragrance strikes a chord and makes the 4711 brand exciting for younger fragrance wearers – and the experts recognised this too.
Another prize for the rose-tinted scent
In 2020, 4711 continued on its wave of success. The gently floral fragrance 4711 Original Eau de Cologne Rose delighted panellists across the board and also snapped up the prize in the Duftstar “Women's Lifestyle” category. The modern fragrance concept was chosen during a digital award ceremony presented by Linda Zervakis. It's a clear statement that 4711 moves with the times, creating new fragrances that enchant both perfume experts and you too.