4711 is a brand with a long history and an eventful past. One of the most well-known brands, heavily steeped in tradition, is making its presence felt on screen and in the press once again.

The iconic 4711 Original Eau de Cologne is being rejuvenated, without losing sight of the relevance of its historic roots, through a highly-visible, attention-grabbing advertising campaign: the power of Aqua Mirabilis - the miracle water. This campaign focuses on users from all corners of the world. Users, who make an unequivocal, personal revelation about 4711 Original Eau de Cologne when they say: I believe.

They say this in their respective mother tongues and from within their own, individual cultural contexts. Strength, magic and modernity are packed into the statement "I believe" and the natural, authentic nature of those delivering it speaks for itself.

4711 Original Eau de Cologne benefits from an extremely high-profile and exceptional reputation all around the world. The international character and wide acceptance of this brand are going to be accentuated in the very latest campaign.