House of 4711 Original Eau de Cologne Remix Cologne ACQUA COLONIA NOUVEAU COLOGNE Wunderwasser

The Story

In future, the House of 4711 will each year launch a modern tribute to its classic Original Eau de Cologne. Each of the seven main ingredients will be given a “re-mix” as a limited edition. 2018 is the year of the orange!



Orange

Luminous sunshine and pure energy! The fragrance of orange blows away any worries. As an aromatic citrus fruit, orange is refreshing thanks to its natural tanginess – warm, sweet and fruity. Wave goodbye to everyday stress!

Lemon

Tangy, Sour, Pure freshness! The lemon promises vitality and fresh energy, while being incredibly light and charged with a delicate fruitiness.

Bergamot

Fruity, Tart, A real energy boost! Close your eyes and be spirited away to the Mediterranean landscapes of Calabria. Bergamot perfumes not only many fragrance compositions but also the popular Earl Grey black tea blend. Very nice indeed!

Lavender

Calming, pure, relaxation par excellence! The fragrance of lavender envelops the wearer like a lilac-coloured cloud. The beauty of this fragrance evokes the expansive lavender fields of Provence.

Rosemary

Herbal, aromatic, full of vitality! Rosemary is an essential ingredient of Mediterranean cuisine. Yet it not only tastes great, but also smells wonderful.

Neroli

Floral, sweet and vitalizing! The essence of the leaves of the bitter orange tree, also known as the Seville orange. For an unforgettably intense fragrance experience.

Petitgrain

Slightly tart, vitalizing, mood-enhancing. The fragrance of the leaves, branches and unripe green fruit of the bitter orange tree. The tiny, oil-containing veins in the leaves are reminiscent of small grains, called “petit grain” in French.

The Fragrance

Citrus notes are the stand-out characteristic of eau de cologne fragrances. Reason enough to use the first creation in this Remix series to encapsulate the cheeriness and effervescence found in the fragrance of oranges. The remix of citrus nuances and accompanying aromatic accords highlights the fruitiness of orange and gives the fragrance its surprising facets.

The Products


The Range

Limited Edition
The Eau de Cologne in two sizes (100 ml and 150 ml) is complemented by the Refreshing Body Spray. The summer-time freshness boost is available in stores from mid-May 2018.

The Products

The Design

Colour explosion in orange
The design reflects the fundamental idea behind the concept: the iconic Molanus bottle and the integration of golden graphic elements are inspired by the classic 4711 Original Eau de Cologne. At the same time, splashes of colour and artistic botanical elements in the design illustrate the lightness and modernity of the Remix Cologne – a true fragrance explosion in bright colours.

The Campaign

Refreshingly light – surprisingly different
Summer, sun, Cape Town! Thanks to the luminous sunshine, azure-blue water and green palm trees, our photo shoot in Cape Town perfectly puts us in the mood for summer 2018!

Tangy, loud and fresh – this summer it’s all about the ORANGE!

More information about our summer freshness boost can be found on Facebook at www.facebook.com/houseof4711, as well as on Instagram at www.instagram.com/4711 #4711 #remixcologne

Das Keyvisual

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