im Überblick

The Fragrance

What makes 4711 Original Eau de Cologne so special is the careful selection of high-quality ingredients and essential oils. The exact composition is still a closely guarded secret. The conscious emphasising of the light and vitalising top note of 4711 Original Eau de Cologne gives it its characteristic and pleasant fragrance.

Ingredients and Effects >

Ingredients and Effects

The precious ingredients are carefully harmonised. Bergamot, lemon, and orange provide a uniquely revitalising effect. Lavender and rosemary have a calming and relaxing effect, strengthening the nerves. Neroli, extracted from the blossom of the bitter orange, has a calming effect in the base note, creating a positive mood.

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The Range

4711 Remix Cologne

“How would a cologne smell today?
Our re-interpretation reveals new facets while using traditional ingredients.
4711 Cologne in 2017 – recognisable yet innovative! The fragrance is fresh and soft, vibrant and delicate, yet also timeless and modern.
Created for intense and enduring moments. A limited edition, only available from selected retail partners.”

222 years of 4711

The anniversary edition, designed by the artistic duo Koralie and SupaKitch: two 800 ml bottles, hand-signed and numbered in an edition of 471+1 units, available exclusively at the 4711 Flagship Store and the "4711 Duty Free Shop-in-Shop" at Cologne Bonn Airport.

Koralie & SupaKitch

Their passion for graffiti, street art and architecture brought them together as lovers. Koralie combines elements from different countries and eras to form unique works of art – the neo-Gothic style of the 4711 served as the inspiration for her bottle design. Supakitch, who loves to experiment with textures such as fur and feathers, and whose art draws on inspiration from old photos, has developed a poetic aesthetic for his bottle design which includes generous amounts of gold.

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The Design

Unmistakable and incredibly practical – the 4711 Original Eau de Cologne bottle design has remained virtually unchanged for nearly 200 years. And with good reason: in 1820, the distiller Peter Heinrich Molanus invented a new bottle which has borne his name since that day – the Molanus bottle.

The Molanus Bottle & The Label >

The Label

Bremen blue, gold, and opulent ornamentation – the 4711 Original Eau de Cologne label is utterly eye-catching, and the first ever colour label for fragrances. The medals depicted on the label are just a small selection of the numerous awards the fragrance has won at global exhibitions. The characteristic colour and design continues to inspire numerous artists, designers, and other creative talents.

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The Molanus Bottle

Whereas the Rosoli bottle can only be transported lying flat, the hexagonal Molanus bottle can be better stacked, stored, and transported. Moreover, the bottle design, which was revolutionary at the time of its invention, provides a greater surface area for labels, which protect the valuable content against light and of course ensure greater consumer recognition.

The campaign

To experience water in all its shades. To discover a hundred different hues of blue. To enjoy moments of authenticity. It's experiences, people, and emotions that shape us and make us who we are. For more than 222 years now, 4711 Original Eau de Cologne has stood for authentic, refreshing, and richly faceted fragrance experiences.

The Adverts  The ORIGINAL movie